Hada Labo Shirojun
Medicated Whitening Lotion Moist Type
Thick moisture, slowly absorbed.
Contains whitening active ingredient tranexamic acid + skin roughness prevention ingredient allantoin.
Medicated whitening lotion that prevents acne and leads to smooth, plump skin.
"Hada Labo Shirojun Medicated Whitening Lotion Moist Type" is a medicated whitening lotion aimed at those concerned about spots and freckles or who want to care for dry, acne-prone skin with moisture. Its thick texture slowly absorbs into the skin, wrapping post-wash skin in plenty of moisture. Especially suitable for autumn and winter when dryness is a concern or for those who want to deliver deep moisture to their skin.
Whitening active ingredient white tranexamic acid recognized as a Quasi-drug suppresses melanin production, and skin roughness prevention active ingredient allantoin prevents acne and inflammation. Additionally, Rohto Pharmaceutical's unique fine granules squalane (Sugar Squalane) is included, adding oil-derived protective moisture while reducing stickiness. Suitable for whitening body care not only on the face but also on elbows, knees, back, and other whole body areas.
*Not all users are guaranteed to be free from skin irritation or comedones (acne causes).
Double prevention of spots and acne with two active ingredients
Tranexamic Acid + AllantoinWhitening active ingredient white tranexamic acid prevents the formation of spots and freckles, and skin roughness prevention active ingredient allantoin prevents acne and inflammation. Approaches moisturizing care and whitening care simultaneously.
"Thick and slow" absorbing moist formula
Moist typeFeatures a thicker texture compared to the refreshing type. Slowly absorbs into the skin, locking in moisture firmly even on dry or sensitive skin days.
Protective moisture with Rohto's unique Sugar Squalane
Contains Sugar SqualaneContains fine granules sugar squalane, forming a moisture barrier close to the sebum membrane even though it is a lotion. Protects skin from external damage without stickiness while maintaining a fresh skin feel.
Wide lineup usable for face and whole body
170mL / 400mL pumpIn addition to a 170mL bottle type and refill, a convenient 400mL large capacity pump for whole body care is also available. Can be used generously on areas of concern such as elbows, knees, and back, supporting whole body whitening care.
| Ingredient name | Category | Main functions |
|---|---|---|
| Tranexamic Acid | Active ingredient (whitening) | Suppresses melanin production, prevents spots and freckles |
| Allantoin | Active ingredient (prevents rough skin) | Prevents acne and rough skin, suppresses inflammation |
| Hydrolyzed Hyaluronic Acid (Nano Hyaluronic Acid) | Moisturizing ingredient | Hyaluronic acid that penetrates skin easily due to fine granulation |
| Hyaluronic Acid Na-2 | Moisturizing ingredient | High molecular weight hyaluronic acid that retains moisture on the skin surface |
| Vitamin C Phosphate Mg (Vitamin C derivative) | Skin conditioning moisturizing ingredient | Refines skin texture and supports moisture |
| Vitamin E | Skin conditioning moisturizing ingredient | Prevents oxidation and keeps skin healthy |
| Fermented Job's Tears Liquid | Skin conditioning moisturizing ingredient | Fermented Job's Tears moisturizing and skin conditioning ingredient |
| Job's Tears Extract (Coix Lacryma-Jobi Extract) | Skin conditioning moisturizing ingredient | Plant extract that refines skin texture |
| Sugar Squalane | Moisturizing ingredient | Rohto Pharmaceutical's unique fine granules squalane. Provides moisture close to the skin's sebum membrane without stickiness |
| BG | Moisturizing and solvent | Supports moisturizing effect and dissolving of ingredients |
| DPG | Moisturizing and solvent | Polyhydric alcohol that enhances moisturizing properties |
| Diglycerin | Moisturizing | Moisturizing ingredient that helps retain moisture in the stratum corneum |
| Tri(caprylic/capric acid) glycerin | Emollient | Plant-derived oils that soften the skin |
| POE Hardened Castor Oil | Emulsifier | Emulsifying aid that uniformly disperses oily ingredients in aqueous base |
| Xanthan Gum | Thickening | Forms a moist type of thick texture |
| Citric Acid / Citric Acid Na | pH adjustment | Adjusts to optimal pH close to mildly acidic skin |
| Anhydrous citric acid | pH adjustment | Stabilizes the formula and adjusts pH |
| Phenoxyethanol | Preservative | Preservative that maintains product quality |
| Benzoate salts | Preservative | Preservative auxiliary agent that suppresses microbial growth |
| Edetate salts | Stabilizer | Chelates metal ions to stabilize product quality |
Search by feel of use
Finish
Finish
*"Whitening" refers to suppressing melanin production and preventing spots and freckles.
*This product is a Quasi-drug.
| Usage scenes | How to use |
|---|---|
| Basic care after washing face (face) | After washing your face, take an appropriate amount in your palm, gently apply to the entire face, and press gently to absorb. |
| Morning skincare | Use immediately after washing your face. Make sure it is well absorbed into the skin before proceeding to the next step (emulsion, gel, etc.). |
| Combination with emulsion and gel | After delivering moisture with lotion, combining with emulsion (or Hakujun Quasi-drug whitening gel) to lock in moisture is effective. |
| Whole-body body care (using large-capacity pump) | Apply generously to areas of dryness and dullness on the whole body such as elbows, knees, back, and tops of feet. The large-capacity pump type is convenient for whole-body care. |
*Always close the cap after use and use as soon as possible.
"Hada Labo" is a skincare brand launched in 2004 by the pharmaceutical company Rohto Pharmaceutical. Its philosophy is "Perfect Simple®" — the idea of "packing only what is important for the skin and excluding unnecessary ingredients." It applies the knowledge of hyaluronic acid research cultivated through eye drop development and the purified water and quality control standards of pharmaceutical manufacturing directly to skincare. The fragrance-free, colorant-free, alcohol-free, and paraben-free formula is a choice born from a pharmaceutical company that continuously questions conventions. Also, semi-automatic manufacturing technology that improves production efficiency makes high quality available at an affordable price.
The "Hakujun" series is a whitening care line loved across generations for over 20 years since its launch in 2005. In the full renewal of spring 2024, in addition to the traditional approach to moisture and transparency, the formula has evolved by adding allantoin, an ingredient that prevents acne and rough skin, to achieve the "smooth and plump skin" admired by today's younger generation. A large-capacity pump for whitening care not only for the face but the whole body has also been introduced, expanding support as a series that fills both face and body with moisture.
- Do not use on wounds, swelling, eczema, or other abnormal areas.
- Use with close attention to any abnormalities on the skin. If redness, swelling, itching, irritation, discoloration (such as white spots), or darkening occurs during or after use when exposed to sunlight, stop using and consult a dermatologist. Continuing to use may worsen symptoms.
- Be careful not to get it in your eyes. If it does, rinse immediately with water or lukewarm water. If abnormalities persist, consult an ophthalmologist.
- Be careful not to get it on clothing, etc. (It may be difficult to remove depending on the material).
- Keep out of reach of infants and young children.
- If you have any questions, please consult a doctor, pharmacist, or registered seller.
- Store in a place avoiding high or low temperatures and direct sunlight.
- Always close the cap after use and try to use it as soon as possible.
- After opening, store hygienically and use with clean hands.
