Umaibo Series
A long-selling deliciousness loved across generations
Product overview
Since its release in 1979, Umaibo has been a long-selling snack loved by children and adults throughout Japan. It features a unique texture from the stick-shaped corn snack and a wide variety of flavors. The series includes classic flavors like “Corn Potage,” as well as seasonal and regional limited editions such as “Takoyaki,” “Cheese,” and “Curry.” It’s a snack that can be enjoyed anytime, from children’s snacks to companions for alcohol.
Product features
Unique stick-shaped snack
Shaping the corn snack into a stick makes it easy to hold and eat, with a distinctive savory flavor. The taste has remained unchanged for over 45 years since production began.
Wide variety of flavors
In addition to the classic “Corn Potage” flavor, seasonal and regional limited flavors such as “Takoyaki,” “Cheese,” “Curry,” and “Vegetable Salt” are also available. Enjoy discovering new tastes.
Loved across generations
A long-seller loved from childhood to adulthood. A nostalgic yet fresh taste experience that parents and children can enjoy together.
Affordable price
Reasonably priced per stick. Supported by many as an everyday snack and a staple for vending sales.
🍽️ How to Enjoy
🧾 Ingredients
Cornmeal (non-GMO), vegetable oils and fats, salt, spices, seasonings (amino acids, etc.), emulsifiers, colorings (paprika pigment, caramel pigment), antioxidants (vitamin E) *Varies by flavor. Please check the package for details.
* This product is manufactured in a factory that also processes products containing wheat, eggs, shrimp, and crab. Please check the package for details.
❓ Frequently Asked Questions
QSince when has Umaibo been sold?
AIt has been sold since 1979. It is a long-selling product loved for over 45 years.
QHow many flavors are there?
AIn addition to classic flavors, seasonal and regional limited editions appear from time to time. Please check the official website for details.
QIs it easy for children to eat?
AIts stick shape is easy to hold and easy to eat in your mouth. However, please be careful of choking hazards for small children and have them eat under adult supervision.
🌱 Brand Story
“Umaibo” was created in 1979 by Yaokin Co., Ltd. It is a simple corn snack shaped into a stick, released as an original snack combining the aroma of corn potage and a salty taste. Since then, it has been loved for generations as a staple product in candy stores and vending sales across Japan. Through a variety of flavors, it continues to meet the needs of the times while preserving its unchanged deliciousness, making it a representative long-selling snack in Japan.
- Please consume promptly after opening.
- Avoid direct sunlight, high temperatures, and humidity; store in a cool place.
- Keep out of reach of children.
- Contains oils and fats; if it gets on clothing, please remove with an oil-based detergent.
- Store at room temperature.
- Store in a cool place, avoiding direct sunlight, high temperature, and humidity.
- After opening, please close the bag and consume promptly.
