Hada Labo Gokujyun
Medicated Firming Lotion
Wrinkle improvement + spot prevention + high moisture all in one. The active ingredient niacinamide takes a dual approach to the two major concerns of aging skin※, leading to firm, plump skin with this medicated aging care lotion.
"Hada Labo Gokujyun Medicated Firming Lotion" is a medicated lotion from the Gokujyun series focused on aging care※1. The active ingredient niacinamide simultaneously promotes epidermal turnover and dermal collagen production for wrinkle improvement, and inhibits melanin transfer for spot prevention※2. It deeply moisturizes mature skin※3, leading to firm, plump skin. It has the same weakly acidic pH as healthy skin and is formulated with skin gentleness in mind.
※1: Moisture care according to age ※2: Suppresses melanin production to prevent spots and freckles ※3: Stratum corneum
| Type | Content volume | JAN code | Price |
|---|---|---|---|
| Bottle | 170mL | 4987241171255 | Open price |
| Refill | 170mL | 4987241171262 | Open price |
Niacinamide’s dual approach to wrinkle improvement
The active ingredient niacinamide promotes epidermal turnover and dermal collagen production. It improves the foundation that supports skin firmness, making wrinkles less noticeable. It also works on melanocytes to inhibit melanin transfer, preventing spots and freckles. This core ingredient of aging care simultaneously addresses wrinkle improvement and spot prevention.
Contains NiacinamideDeep moisturizing from within the skin with 3 types of hyaluronic acid
Luxuriously blended with three types: Hyaluronic Acid Na-2 (moisture on skin surface), Acetylated Sodium Hyaluronate (Super Hyaluronic Acid, twice the water retention of regular hyaluronic acid), and Hydrolyzed Hyaluronic Acid (Nano Hyaluronic Acid, penetrates to the stratum corneum). Moisture is layered with different approaches for each skin layer, leading to long-lasting plump skin.
3 types of Hyaluronic Acid + Acetyl GlucosamineLotion blended with oil to balance moisture and oils in aging skin
To replenish oils that tend to be lost with age, α-Olefin Oligomer and Meadowfoam Oil are blended in the lotion. By balancing moisture and oils, it keeps skin hydrated for a long time and firmly supports dry aging skin.
α-Olefin Oligomer + Meadowfoam OilContains the Aging Care exclusive ingredient "Acetyl Glucosamine"
By combining the moisturizing ingredient "Acetyl Glucosamine," exclusively blended in the Aging Care series, with three types of hyaluronic acid, it provides enhanced moisture care for the dryness unique to aging skin.
Aging Care exclusive formula※Aging Care: Moisture care according to age







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| Ingredient name | Category | General function |
|---|---|---|
| Niacinamide | Active ingredients (wrinkle improvement & whitening) | Dual approach of wrinkle improvement by promoting collagen production and prevention of spots and freckles by inhibiting melanin transfer |
| Hyaluronic Acid Na-2※ | Other ingredients (moisture) | Holds about 6L of water per gram. Forms a moisturizing film on the skin surface to keep skin fresh and hydrated |
| Acetylated Sodium Hyaluronate (Super Hyaluronic Acid)※ | Other ingredients (moisture) | About twice the water retention of hyaluronic acid. Holds moisture tightly while blending with the skin’s lipid film to maintain hydration |
| Hydrolyzed Hyaluronic Acid (Nano Hyaluronic Acid)※ | Other ingredients (moisture) | Ultra-fine particles about 1/100 the size of regular hyaluronic acid. Penetrates the stratum corneum to lead to plump skin |
| Acetyl Glucosamine | Other ingredients (moisture) | A moisturizing ingredient exclusively blended in the Aging Care series. Provides supplementary care for dryness in aging skin |
| Phellodendron Bark Extract | Other Ingredients | Plant-based skin conditioning extract. Helps improve skin condition |
| α-Olefin Oligomer | Other ingredients (oils) | A light oil blended in lotion. Replenishes skin surface oils, prevents moisture evaporation, and keeps skin hydrated |
| Meadowfoam Oil | Other ingredients (oils) | Plant-based Oil. An emollient ingredient that keeps skin soft, smooth, and moisturized |
| Concentrated glycerin, BG | Other Ingredients (Moisturizing) | Polyhydric alcohol with excellent moisture absorption and retention. Creates a moist feel |
| 1,2-Pentanediol | Other Ingredients | Moisturizing and preservative aid. Polyhydric alcohol that enhances skin affinity |
| POE Behenyl Ether, Polyoxyethylene Polyoxypropylene Decyl Tetradecyl Ether | Other Ingredients | Nonionic surfactant. Solubilizer that uniformly dissolves and disperses oil components |
| PEG(30) | Other Ingredients | Helps stabilize ingredient formulation as a moisturizing aid and solvent |
| Carbomer, Hydroxyethyl Cellulose | Other Ingredients | Thickener and gelling agent. Provides moderate viscosity and improves skin absorption |
| TEA (Triethanolamine) | Other Ingredients | pH adjuster. Maintains product stability |
| Edetate salts | Other Ingredients | Maintains product quality and stability as a chelating agent |
| Phenoxyethanol | Other Ingredients | Preserves product quality and hygiene as a preservative |
* Three types of hyaluronic acid (Sodium Hyaluronate-2, Acetylated Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid)
Product name: Rohto H Quasi-drug Wrinkle Lotion Lb
* "General functions" describe the general functions of ingredients and do not indicate the product's efficacy. Please always check the full ingredient list on the current package.
* "Improves wrinkles" and "Suppresses melanin production to prevent spots and freckles" are efficacy expressions approved under Japan's Pharmaceutical and Medical Device Act (Quasi-drug). "Aging care" refers to moisturizing care appropriate for age.
| Step / Scene | Method & Tips |
|---|---|
| ① Immediately After Washing Face | After washing your face, take an appropriate amount onto clean palms. |
| ② Morning Care (Quick) | Use your entire palm to gently blend and press the product into the skin deeply. |
| ③ Night Care (Thorough) | Take an amount about the size of a 500-yen coin and gently blend it into the skin with both hands, repeating this 2 to 3 times. Absorbing it until the skin sticks to your hands can provide higher moisturizing effects. |
| ④ Next Step | After applying lotion, layering with the same series' quasi-drug firming emulsion or quasi-drug firming Cream helps keep moisture longer. |
Hada Labo is a skincare brand launched by Rohto Pharmaceutical in 2004 with the philosophy of "Perfect Simple®", which means "no unnecessary ingredients, only pursuing what is necessary." The entire series consistently maintains formulations free of fragrance, coloring, alcohol (ethanol), mineral oil, and parabens.
The Gokujyun Aging Care series was developed to meet the three major needs of aging skin—"wrinkle improvement + spot prevention + high moisture retention"—in one line. The core is the use of the active ingredient Niacinamide. Niacinamide is a groundbreaking ingredient with two quasi-drug effects: it promotes collagen production to improve wrinkles and simultaneously inhibits melanin transfer to prevent spots and freckles. Furthermore, by adding Rohto's unique three types of hyaluronic acid formulation along with acetyl glucosamine and oil components exclusive to the aging care series, it provides comprehensive moisturizing care that aging skin demands.
The current formula was renewed in September 2021, and despite its affordable price, it is supported by a wide range of ages as an anti-aging cosmetic with serum-level functions.
- Use with caution and pay close attention to any skin abnormalities. If redness, swelling, itching, irritation, discoloration (such as white spots), or darkening occurs during or after use when exposed to sunlight, stop using and consult a dermatologist. Continuing use may worsen symptoms.
- Do not use on wounds, swelling, eczema, or other abnormal areas.
- Be careful not to get it in your eyes. If it does, rinse immediately with water or lukewarm water. If abnormalities persist, consult an ophthalmologist.
- Discontinue use if it does not suit your skin.
- Store away from direct sunlight, high temperatures, and low temperatures.
- Always tightly close the cap after use and store it cleanly.
- Keep out of reach of infants and toddlers.
- This product does not fall under the category of aviation hazardous materials as defined by the Aviation Law.













































































