Hada Labo Shirojun Quasi-drug Whitening Gel
Moisturizes and leads to smooth, translucent skin with this quasi-drug whitening gel.
Contains whitening active ingredient tranexamic acid + skin roughness prevention ingredient allantoin.
"Hada Labo Shirojun Quasi-drug Whitening Gel" is a refreshing whitening gel for those concerned about spots and freckles or who want to enhance transparency while caring for acne-prone and rough skin. The quasi-drug whitening active ingredient tranexamic acid suppresses melanin production, and the skin roughness prevention active ingredient allantoin prevents acne and skin inflammation.
Can be used flexibly according to lifestyle, such as incorporating into moisturizing steps after lotion or as an all-in-one instead of emulsion. Fragrance-free, colorant-free, mineral oil-free, alcohol (ethanol)-free, paraben-free formulation designed for sensitive skin. Recommended for those who want moisture without stickiness and simple whitening care.
Double care for spots and rough skin with two active ingredients
Tranexamic acid + AllantoinWhitening active ingredient tranexamic acid suppresses melanin production to prevent spots and freckles. At the same time, anti-inflammatory allantoin prevents acne and rough skin. Two active ingredients care simultaneously for clear skin.
Plump and moisturized with two types of hyaluronic acid
Nano hyaluronic acid + Hyaluronic acid Na-2Contains two types of hyaluronic acid: hydrolyzed hyaluronic acid (nano) and high molecular weight hyaluronic acid Na-2. Penetrates both deep and surface layers of the skin, maintaining a fresh and plump feeling for a long time.
Refreshing yet highly moisturizing gel texture
Non-sticky formulationGel type that spreads smoothly and absorbs lightly, yet contains oils to maintain moisture firmly. Ideal for those who dislike sticky feeling or for summer skincare.
Perfect simple formulation unique to pharmaceutical company Rohto
Five free formulationFragrance-free, colorant-free, mineral oil-free, alcohol (ethanol)-free, paraben-free. Formulated with only the essential ingredients for the skin, selected based on pharmaceutical company quality standards.
| Ingredient name | Category | Main functions |
|---|---|---|
| Tranexamic acid | Active ingredient (whitening) | Suppresses melanin production and prevents spots and freckles |
| Allantoin | Active ingredient (prevents rough skin) | Anti-inflammatory ingredient that prevents acne and rough skin and suppresses inflammation |
| Hydrolyzed hyaluronic acid (nano hyaluronic acid) | Moisturizing ingredient | Micronized hyaluronic acid that penetrates the skin easily |
| Hyaluronic acid Na-2 | Moisturizing ingredient | High molecular weight hyaluronic acid that retains moisture on the skin surface |
| Magnesium ascorbyl phosphate (Vitamin C derivative) | Skin conditioning and moisturizing ingredient | Refines skin texture and supports moisture |
| Vitamin E | Skin conditioning and moisturizing ingredient | Prevents oxidation and keeps skin healthy |
| Fermented Job's tears liquid | Skin conditioning and moisturizing ingredient | Fermented Job's tears moisturizing and skin conditioning ingredient |
| Coix seed extract (Job's tears extract) | Skin conditioning and moisturizing ingredient | Plant extract that refines skin texture |
| BG | Moisturizing and solvent | Supports moisturizing effect and ingredient dissolution |
| Tri(caprylic/capric acid) glycerin | Emollient | Plant-derived oils that soften the skin |
| Dimethicone | Texture | Smooth feel and film protection |
| Diglycerin | Moisturizing | Moisturizing ingredient that helps retain moisture in the stratum corneum |
| Xanthan gum | Thickening | Forms gel viscosity and texture |
| Acrylic acid and alkyl methacrylate copolymer | Thickening and stabilization | Adjusts formulation stability and spreadability |
| 1,3-Propanediol / 1,2-Pentanediol | Moisturizing and preservation support | Supports moisturizing effect and inhibits microbial growth |
| Phenoxyethanol | Preservation | Preservative to maintain product quality |
| Succinic acid | pH adjustment | Adjust product pH to optimal range |
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*"Whitening" refers to suppressing melanin production and preventing spots and freckles.
*This product is a Quasi-drug.
| Steps | How to use |
|---|---|
| ① After washing face and applying lotion | After preparing the skin with lotion, take an appropriate amount (about the size of one pearl) on the palm. |
| ② Blend over the entire face | Gently spread over the entire face and carefully blend in. |
| ③ As a substitute for emulsion | For those who dislike emulsions or prefer light moisturizing, it can be used alone as a moisturizing item after lotion. |
| ④ As an all-in-one | It is also okay to use this alone after washing your face as an all-in-one care (refreshing and recommended for summer). |
*Always close the cap after use and try to use it as soon as possible.
"Hada Labo" is a skincare brand launched by the pharmaceutical company Rohto Pharmaceutical in 2004. Its core philosophy is "Perfect Simple®" — the idea of "packing only what is essential for the skin and excluding unnecessary ingredients." The simple formula, free of fragrance, colorants, alcohol, and parabens, breaks free from cosmetic conventions and is made possible by Rohto's pharmaceutical manufacturing expertise. Additionally, the use of pharmaceutical-grade purified water in production and attention to quality even in unseen areas supports long-standing trust.
The "Hakuju" series was launched in 2005 and has been loved across generations for over 20 years as a whitening care line. In the full renewal in spring 2024, in addition to the traditional "moisturizing + whitening," allantoin, an ingredient to prevent acne and rough skin, has been added. The new formula, completed after more than 300 prototypes to achieve the "smooth and plump skin" admired by today's younger generation, delivers a feeling of skin improvement with every use.
- Do not use on wounds, swelling, eczema, or other abnormal areas.
- Use with close attention to any abnormalities on the skin. If redness, swelling, itching, irritation, discoloration (such as white spots), or darkening occurs during or after use when exposed to sunlight, discontinue use and consult a dermatologist.
- Be careful not to get it in your eyes; if it does, rinse immediately with water or lukewarm water. If abnormalities persist, consult an ophthalmologist.
- Be careful not to get it on clothing, etc. (may be difficult to remove depending on the material).
- Keep out of reach of infants and young children.
- If you have any questions, please consult a doctor, pharmacist, or registered seller.
- Store in a place avoiding high or low temperatures and direct sunlight.
- Always close the cap after use and try to use it as soon as possible.
- After opening, store hygienically and use with clean hands.
