Ichikami Hair Keep Serum Stick
(Natural Keep)
Contains Pure Japanese Herb Premium Oil — naturally keeps flyaways and prevents hair damage
Product overview
Ichikami Hair Keep Serum Stick (Natural Keep) is a stick-type hair styling serum newly released in August 2025 by the Japanese hair care brand "Ichikami" (Kracie Home Products), which considers Japanese hair from its essence.
Luxuriously incorporates Pure Japanese Herb Premium Oil (Rice Germ Oil, Camellia Seed Oil, Perilla Oil), a blessing of Japanese herbs, supporting damage prevention and repair while styling. Uses Rice Bran Wax + Safflower Oil as styling and hold ingredients to naturally keep flyaways, stray hairs, and baby hairs in place for a long time. Non-sticky, silicone-free formula that rinses off easily with shampoo.
Compared to Super Hard, it features a natural hold, ideal for those who want to style daily hair with a natural clumped look. The portable Stick shape is convenient for touch-ups on the go.
Product features
Split end care serum formula
Focuses on hair friction damage that causes flyaways (split ends). Pure Japanese Herb Premium Oil (Rice Germ Oil, Camellia Seed Oil, Perilla Oil) smooths the hair surface, preventing and caring for split ends while styling.
Keeps flyaways with a natural clumped look
Styling and hold ingredients "Rice Bran Wax + Safflower Oil" naturally suppress flyaways, stray hairs, and baby hairs. While preventing new split ends, it maintains a natural, long-lasting finish.
UV protection + humidity control
Contains UV protection ingredient (Ethylhexyl Methoxycinnamate) to prevent hair damage from UV rays. Additionally, humidity control effects reduce frizz and manage curly hair, minimizing style disruption during rainy and summer seasons.
Non-silicone, no white residue, rinses off with shampoo
Silicone-free to avoid unnecessary buildup on hair, promoting healthier hair with continued use. Creates a natural shine without white residue and is designed to rinse out easily with regular shampoo.
Main blended ingredients
| Ingredient name | Category | Main functions |
|---|---|---|
| Rice Germ Oil | Pure Japanese Herb Premium Oil | Repairs hair, prevents damage, supports smoothness |
| Camellia Seed Oil | Pure Japanese Herb Premium Oil | Adheres to hair, adds shine, reduces friction |
| Perilla Oil | Pure Japanese Herb Premium Oil | Protects hair surface and provides moisture |
| Rice Bran Wax | Styling and hold ingredients | Suppresses flyaways and stray hairs, keeps style long-lasting |
| Safflower Oil | Styling and hold ingredients | Natural smoothness and finish |
| Castor Oil | Emollient ingredient | Stick base, provides high film-forming and shine |
| Beeswax | Wax base | Stabilizes stick shape and supports hold |
| Octyldodecyl Myristate | Emollient ingredient | Smooth spreadability with reduced stickiness |
| Microcrystalline Wax | Wax base | Stick shape retention and hardness adjustment |
| Ethylhexyl Methoxycinnamate | UV protection ingredient | UV absorption and reduces UV damage to hair |
| Ascorbyl Dipalmitate | Antioxidant ingredients | Prevents oxidation of oils and maintains quality |
| BHT | Antioxidant ingredients | Prevents product oxidation and deterioration |
| Fragrance | Fragrance | Fragrance inspired by fully bloomed mountain cherry blossoms |
*Ingredient list is based on information at the time of investigation. Please check the actual product label. The main difference from Super Hard is that this product contains Castor Oil and Octyldodecyl Myristate (Hexa(hydroxystearic acid/stearic acid/rosin acid) dipentaerythrityl is not included).
For these concerns and scenes
How to Use
| Scenes | How to use |
|---|---|
| Control stray and flyaway hairs | After styling, apply the Stick directly to stray or flyaway hairs, or take a small amount on your palm, blend, and press down. |
| Bangs hold | Lightly stroke the surface of styled bangs and shape with your fingers. Keeps a natural clump look all day. |
| Updos and styling | After styling with buns or braids, apply to stray or loose hairs to smooth and tidy. The finish looks natural and is suitable for formal occasions. |
| Touch-ups on the go | Compact Stick shape makes it easy to carry. You can quickly apply it without getting your hands dirty whenever you feel the need. |
Frequently Asked Questions
*The Q&A is based on official answers from Kracie Home Products’ Q&A (https://www.kracie.co.jp/soudanshitsu/).
Brand Story
“Ichikami” is a hair care brand born in 2006 by Kracie Home Products (formerly Kanebo), focusing on Japanese black hair. The concept is “Japanese hair care for Japanese hair,” starting from the idea of utilizing the blessings of “Japanese herbs (Wagusa)” nurtured by Japan’s climate, geography, and lifestyle in hair care.
Researching traditional Japanese beauty habits such as rice washing water, camellia, rice bran, and safflower, we developed unique “Pure Japanese Herb Premium Oil” and “Japanese Herb Premium Extract” products. We propose an approach of “preventive beautiful hair” care that protects hair before damage occurs, not just repairing damage.
In 2015, annual sales exceeded 10 billion yen, and the lineup, which started with shampoo and conditioner, expanded to treatments, styling, and the premium line “Natural Care Select” containing carefully selected Japanese herb extracts. In 2026, it will celebrate its 20th anniversary and continues to evolve.
“Ichikami Hair Keep Beauty Liquid Stick” embodies a new concept called “Hair Cosmetics” that achieves styling and hair care simultaneously. It nurtures your daily hair healthily and beautifully with the power of Japanese natural herbs.
⚠ Usage Precautions
- Do not use on wounds, swelling, eczema, or other abnormal areas.
- If redness, itching, irritation, or other abnormalities appear during or after use, discontinue use and consult a dermatologist.
- Avoid contact with eyes. If it gets into your eyes, rinse immediately with clean water.
- This product is not for direct use on skin or scalp. It is intended for use on hair (hair shaft).
- Keep out of reach of children.
- When using the Stick, do not press too hard. The Stick may break.
🌡 Storage Precautions
- Store away from direct sunlight, high temperature, and high humidity. The Stick may deform or melt.
- Keep out of reach of infants and young children.
- Please store with the cap tightly closed.
- Please avoid leaving in places that become hot, such as inside a car.
