Ichikami Hair Keep
Serum Stick Super Hard
With the power of Japanese herbs, firmly holds flyaways and updos. Repairs and prevents damage while styling.
📋 Product overview
“Ichikami Hair Keep Serum Stick Super Hard” was created for those who want to “firmly hold styles,” “perfectly control flyaways,” and “keep updos all day.” It is a hair care styling item that repairs hair damage while styling. Just a quick swipe on flyaways controls them perfectly and holds firmly. It uniquely adopts the “Split End Care Serum Formula” to prevent the next flyaway occurrence.
Does not turn white or sticky, easy to wash out with shampoo, and works well for bangs, updos, and flyaway control in a wide range of situations. Comes in a convenient Stick-type compact container, perfect for hair touch-ups on the go. The fresh and delicate scent of mountain cherry blossoms in full bloom gently colors your styling time.
⭐ 4 features
Super hard strong hold
Rice Bran Wax + Safflower OilStyling and hold ingredients “Rice Bran Wax + Safflower Oil.” Firmly controls flyaways while holding updos securely for a long time. Also features humidity control to prevent style collapse on humid days.
Split End Care Serum Formula for damage repair and prevention
Pure Japanese Herb Premium OilUses Ichikami’s unique “Split End Care Serum Formula.” Repair and prevention ingredients “Pure Japanese Herb Premium Oil” (Rice Bran Oil, Rice Germ Oil, Camellia Oil, Perilla Oil) repair hair damage that causes style collapse and prevent future split ends and flyaways.
UV protection & no whitening or stickiness
Ethylhexyl MethoxycinnamateContains UV protection ingredient (Ethylhexyl Methoxycinnamate) to care for hair damage caused by daytime UV rays. Provides a comfortable finish that does not turn white or sticky after application. Non-silicone formula.
Contains 10 types of oils and emollient ingredients
Castor Oil, Beeswax, Camellia Seed OilFormulated with 10 types of oils and emollient ingredients including Castor Oil and Beeswax. A rich formula that smooths hair and adds shine and manageability, leaving dry hair moist and smooth.
🌿 Main ingredients
| Ingredient name | Category | Function |
|---|---|---|
| Rice Bran Wax | Styling and hold ingredient | Wax ingredient derived from rice bran. Firmly holds style while managing hair |
| Safflower Oil | Styling and moisturizing ingredients | Oil derived from safflower. Controls hair disorder while adding manageability and shine |
| Rice Bran Oil | Pure Japanese Herb Premium Oil (repair and prevention) | Carefully selected Japanese herb-derived oil. Repairs hair damage and prevents split ends and flyaways |
| Rice Germ Oil | Pure Japanese Herb Premium Oil (repair and prevention) | Carefully selected ingredient derived from rice washing water. Provides moisture and repair effects to hair |
| Camellia Seed Oil | Pure Japanese Herb Premium Oil (repair and prevention) | Traditional Japanese herb-derived oil. Gives smooth shine and manageability |
| Perilla Oil | Pure Japanese Herb Premium Oil (repair and prevention) | Omega-3 oil derived from Japanese herbs. Provides moisture and repair effects to hair |
| Castor Oil | Emollient and base ingredient | Rich base ingredient that smooths hair and adds shine and manageability |
| Beeswax | Styling and hold ingredient | Natural wax ingredient. Acts as a base in the Stick to provide style fixation |
| Microcrystalline Wax | Styling and hold ingredient | Wax with fine crystalline structure that provides long-lasting style hold |
| Ethylhexyl Methoxycinnamate | UV protection ingredient | Absorbs ultraviolet rays (UV-B) and cares for hair damage caused by daytime UV exposure |
| Ascorbyl Dipalmitate | Antioxidant ingredient | Vitamin C derivative. Prevents oxidation of hair and ingredients, preserving quality |
*Full ingredients: Castor Oil, Beeswax, Hexa (Hydroxystearic Acid/Stearic Acid/Rosin Acid) Dipentaerythrityl, Rice Bran Wax, Rice Bran Oil, Microcrystalline Wax, Safflower Oil, Rice Germ Oil, Perilla Oil, Camellia Seed Oil, Ethylhexyl Methoxycinnamate, Ascorbyl Dipalmitate, BHT, Fragrance
*“Pure Japanese Herb Premium Oil”: Rice bran oil, rice germ oil (carefully selected ingredients derived from rice washing water), camellia seed oil, perilla oil
✅ Recommended for these needs and expected effects
*This product is a cosmetic (styling agent). It is not a medicine or a Quasi-drug.
📖 Usage Instructions & Scenes
| Scenes | How to Use |
|---|---|
| 💫 When you want to control flyaways | Quickly apply the Stick directly to flyaways (lifted broken hairs). Lightly press with fingers or a comb to blend and fix firmly. |
| 💆 For updos and hair arrangements | After styling, apply the Stick directly to areas prone to collapse or stray hairs to keep them in place. The compact Stick shape makes it easy to apply to small areas. |
| 💄 For bang touch-ups | Apply the Stick once to messy bangs and lightly shape with your fingers to restore a natural flow and hold. |
| 👜 For hair touch-ups on the go | Compact 13g size fits easily in pouches or bags, making it convenient to carry. Great for touch-ups on humid days. |
⚠️ Avoid direct use on the scalp; use mainly on the surface of the hair.
❓ Frequently Asked Questions (Official)
🌱 Brand Story
"Ichikami" is a hair care brand created by Kracie in 2006 with the desire to offer Japanese shampoos for Japanese people. At that time, the shampoo market was dominated by foreign brands, but Kracie's research team focused on the traditional Heian period hair washing method called "yusuru" (washing with rice washing water). Through literature research and museum visits, they scientifically proved that traditional Japanese herbs like rice bran, camellia, and perilla protect hair beauty. The formula centered on the "Japanese Herb Premium Extract" born from this research is the brand's origin. The brand name "Ichikami" is named after "Ichihatsu, Nifigure," a Heian period symbol of beauty.
Right after its debut, there was a period of intense competition with rivals, but unwavering trust in the product's quality and steady sample distribution created word of mouth, eventually spreading the boom nationwide. In 2015, the series surpassed 10 billion yen in annual sales. The concept of "preventive beautiful hair" that repairs and prevents damage with the power of Japanese herbs expanded from shampoo to out-of-bath treatments and styling products, and continues to evolve today. The Hair Keep Beauty Liquid Stick was born as a "hair cosmetic" that extends this concept to styling.
⚠️ Usage Precautions
- Use with care, paying close attention to any abnormalities on your skin.
- Do not use if it does not suit your scalp or if you have wounds, eczema, or other abnormalities.
- If redness, swelling, itching, irritation, discoloration (such as white spots), or darkening occurs during use, stop using and consult a dermatologist. Continuing to use it may worsen symptoms.
- Be careful not to get it in your eyes. If it does get into your eyes, rinse immediately with water or lukewarm water.
- Avoid direct use on the scalp. This product is mainly intended for use on the surface of the hair.
- Keep out of reach of children.
📦 Storage Precautions
- Store away from high temperatures and direct sunlight.
- The Stick may deform or melt if exposed to high temperatures, so avoid leaving it in cars or places with high temperatures.
- Please close the cap tightly after use.
- Please use as soon as possible after opening.
