CHARMY Magica
Sterilizing + (Plus)
Nano cleaning removes oily dirt smoothly while sterilizing sponges and cloths.
A long-selling Lion dish detergent that achieves high-level cleaning and sterilizing power.
Product overview
CHARMY Magica Sterilizing + (Plus) is a dish detergent under the CHARMY brand by Lion Corporation. Its unique "Nano Cleaning" technology finely breaks down and suspends oily dirt to the nano level, achieving a "smooth washing experience" that was not possible with traditional foam scrubbing. There is no sliminess from start to finish, significantly reducing dishwashing time.
Furthermore, it supports sterilization of sponges, cloths, and cutting boards, offering high convenience by enabling cleaning and hygiene management with one bottle. The Liquid is neutral, and surfactant concentration varies from 26 to 33% depending on the product type. Besides the Fresh Citrus Green scent, an unscented commercial type is also available, widely used from households to the food service industry.
Refill eco packs are also available, and the use of recycled plastic in containers makes it an environmentally friendly product. Made in Japan (Country of origin: Japan).
Product features
Nano cleaning technology
Unique mechanism that breaks down oily dirt to the nano level and lifts it like water. No scrubbing needed even for stubborn dirt.
Sponge and cloth sterilization
Sterilization is complete just by soaking 8ml of undiluted detergent into the sponge and leaving it. Hygiene management can be done simultaneously with dishwashing.
Zero sliminess rinsing
No sliminess from start of washing to end of rinsing. Quickly finishes with 5 seconds of running water or 2 rinses in standing water, saving time.
Eco design
Uses about 10% recycled plastic in the container. Switching to refill packs can reduce plastic waste by about 80%.
List of raw materials and ingredients
| Function | Ingredient name | Notes |
|---|---|---|
| Surfactant (main agent) | Alkylamine oxide | Core component of nano cleaning. Breaks down oily dirt finely. |
| Surfactant (auxiliary) | Alkyl ether sulfate sodium salt | Supports cleaning power and foaming |
| Surfactant (auxiliary) | Polyoxyethylene alkyl ether | Provides smoothness and improves rinsing |
| Stabilizer | p-Toluenesulfonic acid / sodium benzoate / ethyl alcohol | Maintains formulation stability |
| Sterilizing agent | Citric acid | Contributes to sponge and cloth sterilization |
| pH adjuster | Sodium hydroxide | Maintains neutral liquid properties |
| Surface modifier | Surface modifier | Improves water drainage and finish on dish surfaces |
| Coloring agent | Coloring agent | Coloring of the product |
| Fragrance | Fragrance (Fresh Citrus Green) | Unscented type (commercial use) also available |
| Balancing agent | Water | Solvent and formulation base |
* Surfactant concentration: Household (Sterilizing +) is about 26–32%, professional commercial use is about 33%. Ingredients and ratios vary by product type.
Liquid properties and specification information
| Item | Contents |
|---|---|
| Liquid type | Neutral |
| Surfactant concentration (household use) | 26–32% (alkylamine oxide, alkyl ether sulfate sodium salt, polyoxyethylene alkyl ether) |
| Liquid color (household use) | Light blue tone |
| Liquid color (commercial unscented) | No coloring |
| Fragrance | Fresh Citrus Green scent (unscented type available) |
| Product category | Kitchen detergent (for tableware and cooking utensils) |
| Country of Origin | Japan |
| Manufacturer and Distributor | Lion Corporation |
Allergy and safety information
This product is a detergent for dishes and cooking utensils and is not food or beverage. It does not contain ingredients derived from food allergens and none of the 28 specified allergens.
Does not contain any of the 28 specified allergens
* For those with sensitive or allergic skin, it is recommended to wear dishwashing gloves during prolonged use. If any skin abnormalities occur, discontinue use and consult a dermatologist.
How to use
Take on sponge
Lightly wet the sponge and take an appropriate amount of detergent. Even a small amount provides sufficient cleaning power.
Wash dishes
Just lightly rub to easily remove oily dirt. No scrubbing force needed.
Rinse
Rinse under running water for more than 5 seconds or rinse twice in standing water. Leaves no slimy residue and feels refreshing.
Sponge disinfection
After use, lightly wash and wring tightly, then soak 8ml of undiluted Liquid into the entire sponge and leave until next use.
Cloth sterilization
Dissolve about 3ml of detergent in 1L of water, soak the cloth for about 30 minutes, then rinse thoroughly with water.
* Diluted Liquid may deteriorate if left standing for a long time. Please dilute each time before use.
* The sterilizing effect does not eliminate all bacteria.
CHARMY Magica Lineup Comparison
| Features & Functions | Disinfection + (This product) |
Enzyme + | Quick Dry + Crisp Disinfection |
Hand Care + Disinfection (New release in 2026) |
|---|---|---|---|---|
| Nano cleaning (smooth grease removal) | ✔ | ✔ | ✔ | ✔ |
| Sponge disinfection | ✔ | － | ✔ | ✔ |
| Triple enzyme formula (soaking) | － | ✔ | － | － |
| Ultra quick drying (water drainage in 15 seconds) | － | － | ✔ | － |
| Contains hand moisture retention ingredients | － | － | － | ✔ |
| Liquid type | Neutral | Neutral | Neutral | Neutral |
| Refill compatible | ✔ | ✔ | ✔ | ✔ |
* Disinfection effects do not target all bacteria. Quick drying results are based on our test conditions (ceramic plate diameter 19cm).
Frequently Asked Questions
Brand Story
Founding of Lion Corporation
Founded as Kobayashi Tomijiro Shoten. Lion's history, which began with toothpaste, later developed into a leading brand representing home care and hygiene products in Japan.
Birth of the CHARMY brand
The "CHARMY" brand entered the dishwashing detergent market. Over many years, it has supported Japanese kitchens while continuously improving cleaning power and usability.
Start of Magica series lineup
Launched "CHARMY Magica" equipped with proprietary "Nano Cleaning" technology. Its revolutionary mechanism that breaks down grease at the nano level gained popularity, becoming a leading product in the dishwashing detergent market.
Expanded lineup of Disinfection +, Quick Dry +, and Enzyme +
Expanded product line with "Disinfection +", "Quick Dry + Crisp Disinfection", and "Enzyme +". Evolved into a multifunctional series that meets various lifestyle needs, available for both home and professional use.
"Hand Care + Disinfection" New Release
"CHARMY Magica Hand Skin+ Sterilizing," newly formulated with moisture evaporation blocking ingredients while maintaining sterilizing and cleaning power, is now available nationwide. It attracts attention as a new product that breaks the 86% consumer belief that cleaning power and gentleness to hands cannot coexist.
Storage and handling precautions
- 👶Keep out of reach of children.
- 🧠Be careful to prevent accidental ingestion by people with dementia or others. If swallowed, consult a doctor immediately.
- 🚫Do not use for purposes other than tableware and cooking utensils.
- 🤲Wash your hands thoroughly with water after use.
- 🧤If you have sensitive skin, use for long periods, or apply undiluted liquid directly to sponges, please wear dishwashing gloves.
- 💧Rinse for at least 5 seconds under running water, or change water and rinse twice or more if using standing water.
- ⏳Diluted liquid may deteriorate if left standing for a long time. Dilute fresh each time before use.
- 🔄Refill only after using up the current contents. Refilling with remaining liquid may affect quality.
- 🌡️Avoid high temperatures and direct sunlight; store in a cool place.
- ✈️Air transport: This product is not classified as an air hazardous material under aviation law (confirmed by Lion).
Precautions
- ⛔This product is a detergent exclusively for tableware and cooking utensils. It is not food, beverage, or medicine. Do not ingest under any circumstances.
- ⛔Be careful not to let it come into direct contact with skin, mucous membranes, or eyes. If it gets into the eyes, rinse immediately with water for at least 15 minutes and consult an ophthalmologist if necessary.
- ⛔Please avoid using on lacquerware, earthenware pots, and other tableware or cooking utensils that are not recommended for soaking in water.
- ⚠️The sponge sterilizing effect of this product does not eliminate all bacteria.
- ⚠️Enzymes lose effectiveness at high temperatures (water too hot to touch) (note for the Enzyme+ series).
- 📦The product's appearance, ingredients, and fragrance may change without notice. Please check Lion's official website for the latest information.
Product information
| Product name | CHARMY Magica Sterilizing+ (Plus) |
|---|---|
| Brand | CHARMY Magica |
| Product category | Kitchen detergent (for tableware and cooking utensils) |
| Liquid type | Neutral |
| Main ingredients | Surfactants (alkylamine oxide, sodium alkyl ether sulfate, polyoxyethylene alkyl ether), citric acid (sterilizing agent), fragrance |
| Fragrance | Fresh Citrus Green scent (unscented type available) |
| Sterilization support | Effective for sterilizing sponges, cloths, and cutting boards (*does not sterilize all bacteria) |
| Usage | Cleaning and sterilizing tableware and cooking utensils |
| Country of Origin | Japan |
| Manufacturer and Distributor | Lion Corporation (Taito-ku, Tokyo) |
| Customer Service Desk | Lion Domestic Business Unit Customer Communication Department TEL: 0120-556-973 |
| Official website | https://magica.lion.co.jp/ |
